50% of sensitivity sufferers don’t report their pain 1

What are your patients not telling you?

Aims & learning objectives for ECPD
Aim:

To provide an overview on the type of patients affected by dentine hypersensitivity and to understand how Colgate’s portfolio of sensitive toothpastes can help manage this patient group.

Learning objectives:
  • To understand the prevalence of dentine hypersensitivity and how to identify this patient group
  • Be able to describe the role of Pro-Argin technology for effective management of dentine hypersensitivity
  • To explore the Colgate sensitive toothpaste portfolio

Here are the possible reasons
why they may stay silent: 2

I’m afraid of a
painful treatment
I don’t want to
bother my dentist
My teeth just hurt sometimes,
it must just be me
I don’t want to make my
appointments longer

Quickly identify your sensitivity patients
to ensure correct diagnosis

The process* of diagnosing and treating dentine hypersensitivity (DHS)

Screening

Ask your patient if they have experienced DHS pain or discomfort in the past 6 months

History

Let your patient use their own words to describe pain. Ask about medical and diet history

Differential Diagnosis

Carry out clinical examination or questioning to exclude other reasons for pain

Confirm your patient’s diagnosis

Patient has DHS

*Rendition of management process recommended by The Canadian Advisory Board of Dentin Hypersensitivity

Help them ease their pain in an instant*

…and experience long-lasting relief
with Colgate ® SENSITIVE PRO-Relief

Screen every patient
Providing instructions for instant relief*
Recommend superior occlusion technology**

*For instant relief, apply directly to the sensitive tooth with finger tip and gently massage for 1 minute.

** Compared to stannous fluoride/sodium fluoride

Colgate Sensitive Pro-Relief with unique PRO-ARGIN technology provides superior** occlusion

Watch our Mode of Action video

** Compared to stannous fluoride/sodium fluoride

Colgate ® SENSITIVE PRO-Relief

Superior occlusion technology
Occlusion technology 1

Base open tubules

Occlusion technology 2
67% dentine
occlusion †3

after using stannous fluoride / sodium fluoride toothpaste technology

Occlusion technology 3
91% dentine
occlusion †3

after using Colgate Sensitive PRO-Relief with PRO-Argin technology

Study summary

†In vitro study, actual confocal images after 5 treatments

Colgate ® SENSITIVE PRO-Relief

Instant ‡4 sensitivity
pain relief

Teeth Sensitivity
60.5% pain reduction §

immediately after application

Plus icon

Long-lasting 5
sensitivity pain relief

Teeth Sensitivity
80.5% pain reduction §

after 8 weeks of brushing

Study summary

‡For instant relief, apply directly to the sensitive tooth with finger tip and gently massage for 1 minute.

§Air Blast Hypersensitivity Scores, p ≤ 0.05

Over 25% reduction in gum problems †6 after 6 months with Colgate ® SENSITIVE PRO-Relief Repair & Prevent

The antibacterial efficacy of the Zinc compounds helps
to prevent gum recession
, a key cause of sensitivity.

25.8% reduction in gum problems after 6 months

Study summary

†Compared to a standard fluoride toothpaste

Colgate ® SENSITIVE PRO-Relief toothpaste portfolio supports a wide range of patient needs

Patients at high risk for sensitivity:

Gum disease is a leading cause of gingivial recession, resulting in exposed dentine and sensitive teeth. Gingival recession can also be caused by mechanical trauma during toothbrushing.

Gingival recession
Patients who have been through the following procedures:

Plaque removal by scaling and root planing can cause some patients to feel sensitive immediately afterwards. Removal of plaque and calculus can reduce gingival swelling, exposing underlying dentine leading to sensitive teeth. Follow up with regular assessment of the patient’s oral hygiene.

For those patients susceptible to sensitivity during or after scaling and root planing, recommend a sensitive toothpaste which also contains an antibacterial agent such as Colgate® Sensitive Pro-Relief Repair & Prevent, to help prevent sensitivity and reduce gum problems.

Scaling and root planing

Some patients can experience sensitivity after professional tooth whitening especially with higher concentrations of hydrogen peroxide, and longer contact periods on the teeth. This sensitivity is usually transient. If sensitivity is prolonged, it could be due to exposed dentine.

To help avoid sensitivity after professional tooth whitening consider recommending a sensitive toothpaste such as Colgate® Sensitive Pro-Relief prior to commencing treatment.

Professional whitening

Sensitivity Decision Tree

Patient with DHS Colgate website

Abrasion, Erosion or Attrition without Gingival Recession and professional treatment such as Scaling & Whitening.

Address DHS

Instant and long-lasting sensitivity pain relief starts with your recommendation

Sensitive tooth paste

For instant relief:

Apply toothpaste directly with finger tip to each sensitive tooth for one minute.

For long-lasting relief:

Brush two times daily with a soft bristled toothbrush and rinse your teeth with warm water.

Swipe slider

Etiology? Choose a route for your patient by selecting left or right

Gingival
Recession

Address DHS
& Gum Health

Instant and long-lasting sensitivity pain relief starts with your recommendation

Sensitive tooth paste

For instant relief:

Apply toothpaste directly with finger tip to each sensitive tooth for one minute.

For long-lasting relief:

Brush two times daily with a soft bristled toothbrush and rinse your teeth with warm water.

Swipe slider

Help them ease their pain in an instant*

…and experience long-lasting relief Recommend

Colgate SENSITIVE PRO-Relief

  • Superior** occlusion technology3 vs. a competitor occlusion technology
  • Instant* relief4
  • Long-lasting relief5
Colgate sensitive toothpaste

Colgate SENSITIVE PRO-Relief Repair and Prevent

  • Superior** occlusion technology3 vs. a competitor occlusion technology
  • Instant* relief4
  • Long-lasting relief5
  • Lasting Gum Protection6,†
Colgate sensitive pro-relief toothpaste

*For instant relief, apply directly to the sensitive tooth with finger tip and gently massage for 1 minute.

**Compared to stannous fluoride/sodium fluoride

†With regular use

Toothpaste tubes

Download resources to further support your sensitivity patients

Colgate Professional website Patient leaflets Sensitivity waiting room video

Further Dentine Hypersensitivity Education

Sensitivity Webinar Sensitivity Management Strategies

'The Silent Pain: What patients do not tell you'

Speaker: Giulio Pavolucci

1. Colgate-Palmolive. Market research through Zapera. Data on file. 2009

2. Beaton et al. Med Princ Pract. 2014;23(4):295-301

3. Hines D et al. Poster #3406, July 2018 IADR. Colgate-Palmolive Company 2018

4. Nathoo S et al. J Clin Dent. 2009;20(Spec Iss):123 - 130

5. Docimo R et al. J Clin Dent. 2009;20(Spec Iss):17 - 22

6. Lai HY, et al. J Clin Periodontal 42 S17 2015.