50% of sensitivity sufferers don’t report their pain 1
What are your patients not telling you?
To provide an overview on the type of patients affected by dentine hypersensitivity and to understand how Colgate’s portfolio of sensitive toothpastes can help manage this patient group.
Learning objectives:- To understand the prevalence of dentine hypersensitivity and how to identify this patient group
- Be able to describe the role of Pro-Argin technology for effective management of dentine hypersensitivity
- To explore the Colgate sensitive toothpaste portfolio
Here are the possible reasons
why they may stay silent: 2
I’m afraid of a painful treatment
I don’t want to bother my dentist
My teeth just hurt sometimes, it must just be me
I don’t want to make my appointments longer
Quickly identify your sensitivity patients
to ensure correct diagnosis
The process* of diagnosing and treating dentine hypersensitivity (DHS)
Ask your patient if they have experienced DHS pain or discomfort in the past 6 months
Let your patient use their own words to describe pain. Ask about medical and diet history
Carry out clinical examination or questioning to exclude other reasons for pain
Patient has DHS
Help them ease their pain in an instant*
…and experience long-lasting relief
with Colgate ® SENSITIVE PRO-Relief
Screen every patient
Providing instructions for instant relief*
Recommend superior occlusion technology**
Colgate Sensitive Pro-Relief with unique PRO-ARGIN technology provides superior** occlusion
** Compared to stannous fluoride/sodium fluoride
Colgate ® SENSITIVE PRO-Relief
1
Base open tubules
2
occlusion †3
after using stannous fluoride / sodium fluoride toothpaste technology
3
occlusion †3
after using Colgate Sensitive PRO-Relief with PRO-Argin technology
†In vitro study, actual confocal images after 5 treatments
Colgate ® SENSITIVE PRO-Relief
Instant ‡4 sensitivity
pain relief
immediately after application
Long-lasting 5
sensitivity pain relief
after 8 weeks of brushing
‡For instant relief, apply directly to the sensitive tooth with finger tip and gently massage for 1 minute.
§Air Blast Hypersensitivity Scores, p ≤ 0.05
Over 25% reduction in gum problems †6 after 6 months with Colgate ® SENSITIVE PRO-Relief Repair & Prevent
The antibacterial efficacy of the Zinc compounds helps
to prevent gum recession, a key cause of sensitivity.
†Compared to a standard fluoride toothpaste
Colgate ® SENSITIVE PRO-Relief toothpaste portfolio supports a wide range of patient needs
Gum disease is a leading cause of gingivial recession, resulting in exposed dentine and sensitive teeth. Gingival recession can also be caused by mechanical trauma during toothbrushing.
Plaque removal by scaling and root planing can cause some patients to feel sensitive immediately afterwards. Removal of plaque and calculus can reduce gingival swelling, exposing underlying dentine leading to sensitive teeth. Follow up with regular assessment of the patient’s oral hygiene.
For those patients susceptible to sensitivity during or after scaling and root planing, recommend a sensitive toothpaste which also contains an antibacterial agent such as Colgate® Sensitive Pro-Relief Repair & Prevent, to help prevent sensitivity and reduce gum problems.
Some patients can experience sensitivity after professional tooth whitening especially with higher concentrations of hydrogen peroxide, and longer contact periods on the teeth. This sensitivity is usually transient. If sensitivity is prolonged, it could be due to exposed dentine.
To help avoid sensitivity after professional tooth whitening consider recommending a sensitive toothpaste such as Colgate® Sensitive Pro-Relief prior to commencing treatment.
Sensitivity Decision Tree
Instant and long-lasting sensitivity pain relief starts with your recommendation
Instant and long-lasting sensitivity pain relief starts with your recommendation
What patients think about Colgate SENSITIVE PRO-Relief Toothpaste
of respondents confirmed reduced dentine hypersensitivity with Colgate SENSITIVE PRO-Relief Repair & Prevent toothpaste*
of respondents were happy with their dentist’s recommending Colgate SENSITIVE PRO-Relief Repair & Prevent toothpaste*
of respondents noticed long-lasting and instant relief when brushing with Colgate SENSITIVE PRO-Relief toothpaste**
“I can enjoy food now and not have the worry that I’m going to be in pain”
*Ipsos, Poland Patient Experience Programme on elmex® SENSITIVE PROFESSIONAL Repair & Prevent, results collected after 2 week-trial, 325 respondents, 2017.
** Ipsos, UK Patient Experience Programme on Colgate® Sensitive PRO-Relief, results collected after 2 weeks trial, 192 respondents, 2016.
Help them ease their pain in an instant*
…and experience long-lasting relief Recommend
Colgate SENSITIVE PRO-Relief
- Superior** occlusion technology3 vs. a competitor occlusion technology
- Instant* relief4
- Long-lasting relief5
Colgate SENSITIVE PRO-Relief Repair and Prevent
- Superior** occlusion technology3 vs. a competitor occlusion technology
- Instant* relief4
- Long-lasting relief5
- Lasting Gum Protection6,†
*For instant relief, apply directly to the sensitive tooth with finger tip and gently massage for 1 minute.
**Compared to stannous fluoride/sodium fluoride
†With regular use
Download resources to further support your sensitivity patients
Colgate Professional website Patient leaflets Sensitivity waiting room videoFurther Dentine Hypersensitivity Education
Sensitivity Webinar Sensitivity Management Strategies'The Silent Pain: What patients do not tell you'
Speaker: Giulio Pavolucci
1. Colgate-Palmolive. Market research through Zapera. Data on file. 2009
2. Beaton et al. Med Princ Pract. 2014;23(4):295-301
3. Hines D et al. Poster #3406, July 2018 IADR. Colgate-Palmolive Company 2018
4. Nathoo S et al. J Clin Dent. 2009;20(Spec Iss):123 - 130
5. Docimo R et al. J Clin Dent. 2009;20(Spec Iss):17 - 22
6. Lai HY, et al. J Clin Periodontal 42 S17 2015.